Is the future of content marketing in Australia truly video marketing?

Most definitely. In fact, that future is now. Businesses are increasingly making video marketing an integral feature of their content marketing strategy. A short two to five minute video related to their products and services is created and promoted across various platforms such as YouTube and Vimeo, to name a couple. It is a major selling point for many businesses, and should be yours too.

Build trust among your customers with an established video marketing company

With the ever decreasing attention span of consumers online, what better way to get your message across than through video marketing? Australians have been shown to express greater interest and curiosity in videos rather than merely text or even colourful images. How much could your business be losing simply because your potential customers are not reading all your content and advertisements?

As a leading digital video marketing company based in Melbourne, Australia, Synotive provides effective video marketing services that are entirely consumer-driven and guarantee enhanced branding, lead generation and online viewer engagement.

  • Personal touch

    Creating a video wherein you or someone in your company talks about your product and services provides a personal touch to viewers. This greater interaction has been proven to increase trust among viewers, who may well be potential customers. Our video marketing services utilise background music, attractive visuals and animations as well to influence your viewers’ decision.
  • Make your message heard

    Embracing videos forces you to condense the essence of your business message into a couple of minutes. Succinctly advertising it through videos ensures that your viewers and potential customers have a clear idea of what exactly it is that your business is offering. Rather than reading through pages of content, videos are more effective in sending a coherent message across to viewers.

    Improved Click Through Rates

    Combining our video marketing services with a successful email marketing strategy will improve CTRs by a staggering amount. Emails with videos are much more likely to engage and hold the attention of your target audience. This is especially when an already attractive video is ended with a teaser, prompting your viewers to find out more about your business.
  • Increased conversions

    All of these translate to increased conversions and sales when viewers are influenced to act on the message presented in your videos. Your visitors are much more likely to buy your product or service if you have a well-designed video as compared to a full page of written content.

How Synotive’s video marketing strategy can work for you

Unlike many other video marketing services providers, Synotive’s professionals go far beyond simply making videos and promoting them for your business. We are an experienced video marketing company and our experts will implement a comprehensive strategy tailored to provide the best fit for your business. Our approach ensures you realise the full potential of your business growth.


Goal setting

As the initial step in our video marketing services, we discuss various aspects of a possible strategy to determine your goals. What exactly is it that you want to achieve? Do you want to spread a social message related to your product? Do you want to build your brand awareness? Do you want to show your customers the latest upgrades or features of your product? Once we establish your priorities and requirements, we commence our market research.


Target market

A successful video marketing company knows that target market and demographics are critical points to consider when formulating a strategy. Is your target market mostly made of young adults? Are you targeting senior executives? Are you catering to retirees? We identify the appropriate target market to ensure our strategy provides maximum exposure for your business.


Competitor analysis

We put to use our expertise and years of experience for in-depth research and analysis to determine your competitors and their strategies. We adjust the optimum strategy for your business accordingly.



Our experts then formulate a comprehensive strategy for your business based on our findings and fine tune the details to help you convey your message in a meaningful manner to your audience.



Our creative team begins creating your video keeping in mind relevant SEO techniques to build your online presence. This ensures your video not only reaches your target audience but also resonates with them.



Upon your approval we help you upload the videos to your website, YouTube, and any other platform you determine to be appropriate for your business.

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