Target your advertisements effectively with search engine marketing (SEM) services

Search engine marketing is a form of paid marketing to promote your business through short advertisements appearing on the first pages of search engines. These will be labelled ‘Ad’ and will often appear at the top of the page when people search for your targeted keywords. Having your business promoted as a paid advertisement on search engines often doubles the chances of having your website clicked on as compared to ranking high through organic keyword optimisation.

To get your business advertised you will need to purchase them through a bidding process. Search engines will determine the placement of your ads based on this as well as your website’s Click Through Rates (CTR). This entire process is referred to as “Pay-per-Click” or PPC advertising, where you will pay only if your ad is clicked on.

At Synotive, Australia's leading paid advertising company, we offer our clients a comprehensive result-oriented strategy at minimal cost and profitable returns to drive your business growth. Leverage the power of our search engine marketing services and attract just the customers your business should target.

Search Engine Marketing
Search Engine Marketing

Can businesses enhance performance and maximise benefits through search engine marketing?

Absolutely. Synotive’s SEM services include our experts coming up with a solution built around your business to achieve just that. We focus on customised paid marketing strategies that are guaranteed to put you on the top of the page.


    Right target audience

    Through deep analysis and research of the demographics of your target audience, our search engine marketing experts will build a strategy to prioritise your needs and develop a plan accordingly.

    Customised marketing strategy

    As a diverse and adaptable PPC advertising company, we provide experts who develop a strategy that is tailored to perfectly suit your business needs. Our customised solutions will be within your budget and will definitely improve your conversions to sales.


    Your SEM campaigns can easily be tweaked and transformed according to the desired results, ensuring that you can reach a wider audience for more profitable outcomes. As a leading paid advertising company, you can be assured that our methods have the flexibility to adapt to your specific requirements.

    Brand awareness

    Our paid marketing strategies include local PPC advertising as well as Bing advertising. The end result is increased exposure on multiple platforms for better reach and enhanced brand awareness.


    You may have visitors who did not convert to sales or enquiries on their first visit. Capture their incomplete transactions and display your advertisements to them again through paid marketing to encourage them to revisit your site.

    Cost-effective outcomes

    We take great care to ensure that your SEM campaigns do not exceed your budget. Our professional SEM services include a strategy that will suit your requirements and will not exceed your budget limits while helping your business realise increased exposure and sales.
“The success of your website lies in making your visitors do what you want them to do. If they do, then you have maximised every penny spent on search engine marketing services while your customers are provided with some value from your website. ”

Synotive’s search engine marketing services maximise your digital marketing investment


Research, Analysis and Planning

We pride ourselves on delivering effective SEM services that drive growth in revenue. As a leading paid advertising company, we are uniquely skilled to conduct comprehensive research and analysis of successful strategy requirements in your industry.


Advanced keyword analysis

Choosing the right keywords is essential to capture the relevant audience. As part of our SEM services, we conduct keyword analysis according to the nature and type of your business. We then help you choose exactly the keywords that add value to your campaigns and increase revenues.


Customised PPC strategy

Our campaigns are designed specific to each client’s business needs. As an experienced PPC advertising company, our experts analyse your business practices to provide a strategy that will be in complete sync with your business. We can then optimise the plan to adapt according to shifting market trends.


PPC campaign execution

We leverage our skills as a PPC advertising company to execute the strategy through both local and Bing campaigns for increased reach.


Consultation and tracking conversions

Our analysts then monitor your traffic and help you streamline an approach that maximises conversions.


Reports and analysis

Finally, we provide you with a complete analysis including the metrics of our SEM campaign to give you a comprehensive idea of your next course of action for current and future plans.

Text Ads Advertising

Text Ads

A text ad, displayed at the top of the search result page, comprises of a link to your website and a small description including a title about your product or services. This provides people with a direct link to your webpage.

Display Ads Advertising

Display Ads

Different from text ads, display ads come in various forms and rely heavily on rich media, audio, video or images of the products or services. These are often more attractive than simple text ads.

Social Ads Advertising

Social Ads

Targeting your audience on social media sites and displaying your ad on different platforms like Google, Facebook, Twitter and Pinterest helps you connect with more customers.

Video Ads Advertising

Video Ads

Video Ads are an exciting way of reaching and capturing the attention of a wide audience on YouTube and across the internet. With video ads, you can bring your business to life by creating and developing an interesting audio-visual to engage your audience.

Shopping Ads Advertising

Shopping Ads

Shopping Ads are used by retailers to promote their products and find better qualified leads. The ads are managed through Google AdWords Merchant Center where the display of ads is determined by the existing product data available rather than keywords on the page. The product data contains the details of each product you trade. This gives you the flexibility to promote your products on different Google platforms like Google Shopping, Google Search, and Google Search Partner websites.

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