Understanding the customer is the prime priority goal for any retailer, that is, offline and online both. Since the immense growth of Internet, online shopping has become very popular. In Today???s competitive retail business environment understanding your customer???s requirement and offering the exact product at the perfectly right time is the key to any successful online business.
Online retailers need to have an eCommerce Website which is built with optimised Digital Marketing strategy, to deliver targeted ads and offers to the visitors or customers hence motivating them to visit and buy.