Content Marketing

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The latest news about Digital Marketing, Search Engine Optimization and organic search marketing, including coverage of search algorithm updates by Google, Bing/Yahoo and others.

7 Steps to Creating Engaging Content for Your Website

By | March 17th, 2017|Content Marketing|

When creating a new website or improving an existing one, we often find that writing content for the webpages is the toughest part of the project for our clients. Yes, professional content marketing services can often help. However, as the business owner, you will in many cases have all that is needed sitting right inside

10 Questions to Ask When Choosing a PPC Agency

By | February 6th, 2017|Search Engine Marketing|

Effective search engine marketing can be highly productive for any online business when done right. There are plenty of agencies offering a variety of services including Pay-per-Click (PPC) advertising, to market your business online. When hiring an agency, it’s imperative that you know right from the start what you can expect and if they are

How to Go Viral: 7 Ways to Go Viral On Social Media

By | November 26th, 2016|Social Media Marketing|

We’ve all seen videos or articles that have gone ridiculously viral, continuing to be circulated widely even months after their initial appearances. There’s no science behind creating a viral post, and no guaranteed recipe or checklist. However, there are certain characteristics all viral posts share which make people want to spread the word within their

5 Actionable Tips to Get the Most Out of Your SEO

By | October 12th, 2016|Digital Marketing|

Having your website appear towards the top of search engine results pages for keywords your target audience typically search for can have a huge impact on increasing your sales and revenue. Carrying out effective search engine optimisation (SEO) is far from easy because the rules of the game change all the time. Through this post, we’ll give you 5 tips you can act on to get the most out of your SEO.

5 eCommerce Link Building Strategies That Really Work

By | September 19th, 2016|Digital Marketing|

Developing a strong, effective, and cohesive link building strategy is often considered to be one of the greatest challenges that those in eCommerce face. If you have an internet business, it is quite likely that you have addressed the multitude of technical details associated with the virtual backend of your website, including determining the keywords

The 5-Step Conversion Rate Optimisation (CRO) Process Every Website Should Follow

By | September 14th, 2016|Digital Marketing|

CRO play important part of your digital marketing strategy. Conversion Rate Optimisation (CRO) is widely thought to comprise of simply designing a home page or landing page that looks nice, and a clearly displayed Call-to-Action. There’s actually much more to CRO which, if done properly, can boost sales substantially. Even if your conversion rate is already fairly high, CRO holds immense potential to increase it even further. Thorough CRO consists of an entire process, not simply redesigning pages. Here we introduce you to the 5 steps every website should follow for a proper conversion rate optimisation process.

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