When you decide to set up an ecommerce website to sell services or products, a fancy website will not help at all if no one is able to find your website. In most cases, if your site isn’t present on the first search page of the search engines, most people won’t find your website. This is why Search Engine Optimisation (SEO) is so important. With good SEO, you will rank higher in the search engines, making it easier for potential customers to find you. Remember, more website traffic will result in more sales, which is important for the success of your business.