Creating awesome blog posts is a skill. It can be pretty tricky to build an interesting blog content combined with relevant images or infographics and simultaneously pulling hordes of readers to it to establish an instant connect with them. Once your posts are published, the next step is to make the post available to your niche. This not only increases the popularity of the blog post but also helps you market and sell your products and services in a smart way.

Subsequently, you might want to know what is required to achieve this feat. What are some criteria’s that matter? How do I make my post appear on the first page of search results? There are numerous questions that pop in the minds of people. Here, in this post we explain innovative ways which can be undertaken to optimise your blog posts in the right way.

Search engine optimisation plays an important role here to promote and popularise your blog posts online through different mediums. The following practices below will help you promote your blog.

Meta optimisation

Meta Optimisation

Meta optimisation is very important for the blog as it conveys the true information of what the blog is all about and helps readers decide whether this is the information that they were looking for. So, including long-tail keywords that you want to target in the description is by far a good practice to rank high on those keywords.

Responsive Design

Responsive Design

Making your blogs responsive ensures every reader enjoys your post rather than giving them any discomfort while reading. So make sure your blog posts are readable on every device like tablets, mobiles, desktops, smartphones or any other device giving your readers a cohesive user experience.

Additionally, responsive posts also give an extra SEO benefit. As the URL generated is same, whatever inbound link benefit that you are receiving from different sites is passed on giving you a centralised SEO advantage. End result – better rankings on search engines.

Canonical Tags

Canonical Tags

Duplicate pages are a strict no-no for Google. But if you cannot do away with both the pages, then it is better to use canonical tags. In this way, you can avoid creating a duplicate copy of your indexed page.

Long-tail Keywords

Long-tail Keywords

Instead of stuffing your post with keywords, a better practice is to use long-tail keywords. Visitors often use such long keywords for their searches and as such it becomes easier to drive the right traffic to your website.

Image optimisation

Image optimisation

Including relevant images helps elaborate and explain more about your content to your readers. But don’t forget to add an Alt tag because Google searches not just images but every image with an Alt text.

Internal Linking

Internal Linking

Link pages of your website to your content. This shows search engines the relevancy and legitimacy of your content. It helps in overall SEO advantage for your website.

In a nutshell, creating effective content lies in the hands of a writer but making it available to the online audience can be done through advanced search engine optimisation solutions to reap greater benefits.

If you have any queries related to SEO services in Australia, do not hesitate to call our digital marketing experts at Synotive. We will guide you along your digital journey to make you stand apart from your competitors.